MADIVA SAS - MAGLIERIE DI VALDENGO
About this brand
Madiva: Made in Italy attractiveness and quality
The brand was created by an Italian couple, Alfio and Iside Botta, in 1953. Madiva is based in Valdengo, not far from the famous wool capital, Biella. From the start, the brand was keen to manage the entire production process, from yarns to finished products. Controlling the entire manufacturing cycle enabled it to guarantee the quality of fabrics and collections from the outset. Now managed by the founders’ son, Madiva is still very committed to genuine Made in Italy garments. Attentive to women’s wellbeing, it selects raw materials with meticulous care and works only with the softest fibres: wool, silk, Egyptian cotton and MicroModal. These are combined with fine embroidery and lace for elegant and attractive intimates to be revealed or concealed. Keeping a close eye on fashion, Madiva follows the latest ready-to-wear trends, which are then translated into lingerie. In a bid to reach the widest possible customer-base, it has chosen a mid-range positioning and offers high-quality garments at affordable prices.
- Daywear lingerie / Bodywear
- Men's underwear