Simone Pérèle, launch its new communication campaign at the show

14 January 2020

Simone Pérèle is opening a new chapter in the brand’s history as it continues to celebrate charismatic and empowered women.
The brand will unveil a sneak preview of its new communication campaign at the show.

NEW CREATIVE DIRECTOR
Simone Pérèle has set up a new creative team to ensure the consistency of its visual identity across all points of contact.
Maud Friocourt, who Simone Pérèle appointed as style director for its swimwear collection in 2019, has been placed in charge of this new mission.
With an expert knowledge of fashion and women’s bodies, Maud Friocourt has often succeeded in bringing these two areas of expertise together through modern and stylish yet bold collections.

Maud first honed her skills as a fashion stylist at La Samaritaine, an experience that gave her a far-reaching vision of marketing. Driven by an ongoing goal of injecting newness and modernity, she spent eight years working for Princesse tam tam, where she was responsible for developing swimwear and sports collections.
She successfully updated the brand’s collections, giving them that fashion edge that we have come to expect from them.
From Princesse tam tam to Simone Pérèle, Maud has invented a new form of sensuality that makes all the difference, making women beautiful and helping them feel attractive and self-confident. Identifiable details stand out from the crowd for a happy and free version of femininity, whether bows, straps or a bandeau shape to flatter the décolleté, these details are actually anything but. Designs that enhance, shape and highlight are created with a single objective in mind: “Flattering women’s bodies to give them self-confidence”.

FASHION PHOTOGRAPHER LEADS CAMPAIGN
Simone Pérèle has turned to a fashion photographer to capture its latest campaign.
Born in the Netherlands in 1963, Jan Welters has shot in Amsterdam, Paris and Milan and specializes in fashion photography and portraits.
Recognized throughout the fashion industry, Jan’s work has featured in some of the biggest international fashion magazines, including Vogue, Elle, l’Officiel, Marie Claire and Vanity Fair.
As well as working with many different fashion and luxury brands, he continues to work as a portrait photographer for international stars.

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