Sustainable Shoppers

21 June 2018

With Eastman we celebrate the launch of Naia Soft, a next generation yarn that gives the apparel community a new range of sustainable solutions. Only one year after the launch of the Naia™ line, the introduction of Naia Soft™ is a testament to Eastman’s commitment to developing sustainable solutions for the fashion industry.

In addition, we invite you to join Eastman Market Analyst, Justin Coates, who will also be presenting “Sustainable Shoppers,” a seminar based on extensive global research on the importance of sustainability to today’s consumers.


Sustainable Shoppers by Justin Coates – Consumer Insights Leader – Eastman Chemical

Sustainability goals have reached critical mass in the apparel industry, with clear commitments made from high street to mass brands and everyone in between.  However, only 1 in 10 consumers around the world seek out sustainable apparel and are willing to pay a premium for it.  Opportunities exist for apparel brands and retailers to bring the general shopping population along on their sustainability commitments.  Without the consumer on board, many of the industry’s sustainability goals will be unachievable.  Please join us to learn which sustainability strategies are resonating with consumers and how to reposition your company’s for long-term, sustainable growth.

Rendez vous Sunday 8th of July at 11am in the Conference room.


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