Trade show brand news!

22 January 2018

«CADOLLE: THE BOOK»
120 years of lingerie under the X-ray

Created in 1889 by Herminie Cadolle and led today by the mother-daughter duo, Poupie and Patricia Cadolle, the prestigious house has recently celebrated its 120th anniversary.
In order to tell their success story, the Cadolle family have chosen to publish a book on their lives, entitled, “CADOLLE: fte Book”. An opportunity for the public to discover their major role in the history of French lingerie: From the design of the “boyish” in 1925 for Coco Chanel, to the presentation of the patent for the first bra at the foot of the Eiffel Tower in 1889, the brand, led by women, for women, has broken free of the traditional codes of femininity and has envisaged fashion revolutions

 

COMMANDO
with the It-girls’ seal of approval!

For the first time, the Show is welcoming the American lingerie brand, the sleepwear and legwear that the It-girls have taken under their wings: Alicia Keys, Gigi Hadid, Rihanna, Ashley Graham…
They have all been won over by these must-have lingerie pieces, invisible under clothing and perfectly cut.

 

DEAR DREW BY DREW BARRYMORE
a declaration of love to women around the world

The American actress, producer and director is launching her own lingerie and loungewear line. With retro silhouettes paying homage to Hollywood legends, Dear Drew by Drew Barrymore has created colourful collections in silk and cashmere.

EMPREINTE
sponsor of the Musée d’Orsay

A corsetry artisan for 70 years, Empreinte has crafted a unique expertise and continues to share it. Since 2013, the brand from Brest has been committed to the Musée d’Orsay for a sponsorship highlighting women, who are always at their heart of their concerns. Whatever the arts, whatever the era, women have been fascinating artists with their complexity, their plurality and the emotion which they arouse. ftrough this sponsorship, Empreinte have signed up to this celebration of women – boundless and timeless sources of inspiration.

 

ELISE ANDEREGG
opens the doors to her workshop

To honour her French corseting expertise, Elise is transforming her show stand into a workshop with a programme of happenings and original demonstrations. Elise Anderegg sets out her style: Lingerie which loves to be seen, collections with babydolls and little dresses alike, verging on pret- a-porter, with a penchant for noble materials: silk and Chantilly lace, Haute Couture expertise and a strong sense of pride in detail and colour. fte designer guarantees 100% Made in France production from her St. Amand workshop.

 

JOLIDERM
20 minutes of well-being, any time, anywhere

Cécile Colas, a young, dynamic and passionate lady is in love with beauty.
After having spent 20 years globetrotting to discover everything which her work has to offer, she decided to launch her own brand of patch-based cosmetics.
Travelling is at the centre of the inspiration for Joliderm, a line for busy or jetsetting women. For all women who need to take 15 minutes for themselves, to pamper themselves and relax, who need to prepare their travels, be it to the other side of the world or to the other side of the street, without hassle. With natural plant-based active ingredients (Red algae, Aloe Vera, camomile or even lemon caviar), these masks and patches designed for travelling are suitcase essentials for a pamper break.

 

MOJITO LINGERIE
has had a makeover

The French lingerie brand reveals its new identity and new DNA by presentation their new collection which revolves around 3 moments in life, corresponding to the desires of women in their daily lives. Playful and colourful lingerie, with a daring streak!

 

TAUBERT
draws inspiration from the Danish recipe for happiness, Hygge!

The German loungewear brand presents a “Hearts & Kisses” range for 2018, in a pastel palette (gentle roses and pale greys). To put into action the concepts of the “Hygge” art of living, cosied up in candlelight, there’s nothing better than comfortable and soft loungewear. Official sponsor of hostesses outfits.

 

MORPHO + LUNA
collaborate with artist Tom Gallant

Morpho + Luna reveal a new, daring range of luxury loungewear and pyjamas. Tom Gallant, an English artist, draws inspiration from sirens, mythical creatures, to create limited edition prints in oceanic colours (petroleum blue, emerald green and splashes of silver).

TIGHTINGS
the modern day tights brand

The Italian brand combining tights and leggings, Tightings offer an innovative product which is thicker than a simple pair of tights but with the same level of comfort. Made in Italy with the latest generation of Fulgar fibres, the Tightings tights offer complete freedom of movement. Not only ideal for sport, these innovative tights are versatile and can be worn day or night.

 

VAN DE VELDE
focus on synergy

The Belgian lingerie group have dedicated all of their efforts and energy to the construction of strong and complementary brands. Discover the new collections from: PrimaDonna, developing sophisticated lingerie with more than one motive: To offer naturally curvaceous women with generous cleavage optimal comfort as well as optimal support. Marie Jo reaches out to women wanting to seduce in a sophisticated manner. With the slogan, “Created for living and loving”, Marie Jo wants to inspire the enthusiastic women of today. Andres Sarda. lingerie brand whose buzz words are creativity, elegance and material innovation.

 

VANNINA VESPERINI
takes to the Parisian catwalks

The brand is scattering their liberal spirit along with their colourful models in silk and lace, around the globe.
The designer has her sights set on stamping their high-end French brand image by organising a show in Paris, in the Hotel de l’Industrie on the Place Saint-Germain-des- Prés, the eve of the trade show.

Stay in touch with the show and market's latest news

Subscribe to the newsletter

I am

Follow us on social media